Skilled designers = flattering fits
We have a skilled team of pattern-makers and sample makers. Each garment is sampled and tested extensively in our Australian studios by the founders of Violet Fish - Jill and Elle. This allows us to get the fit just right - Violet Fish clothing is flattering, feminine and comfortable.
The Violet Fish family
Violet Fish is a family business, founded by two sisters – Jill Culbertson and Eleanor Barker. Jill and Eleanor design and oversee all aspects of the business. Jill is a pattern-maker by trade and Eleanor specialises in fashion design and sales.
Jill’s husband, Paul and daughter Lily handle the accounts and factory and customer orders of the business. While Eleanor’s husband, Haydn assists with factory communication, market stalls and even some branding – our logo is his handwriting!
Jill’s daughters Paris and Harriet assist with production sampling, graphic design, specs and tech packs, yardage artwork, photoshoots and everything in between! Paris’ partner, Josef Gatti is a cinematographer. He photoshoots each collection for lookbooks and campaigns, as well as shooting video content for marketing promotions.
Ethical and sustainable practices
At Violet Fish we are committed to making our business a sustainable and ethical practice. We understand that these are vague and ambiguous terms that are hard to track and verify. We are striving to be as “ethical” and “sustainable” as possible. For us, this means; as little environmental damage and waste as possible and no exploitation of humans or animals. We also believe in the longevity of clothes, we design our prints and clothing to defy seasonal trends. Our styles are timeless - if it was beautiful last year it is still beautiful today.
We work closely with our factories in Indonesia. We have full access and regularly visit and view the factory conditions. Our manufacturers have become our friends after working so closely with them for many years.
14-day easy returns
We are more than happy to exchange or refund your purchase up to 14 days from receipt of goods.
Free shipping over $150
Shopping from Australia? There's free shipping for all Aus orders over $150!
" I love the way they wash up and lie so flatteringly. Wearing my Isabella is so lovely to wear in our hot Perth summers. I love the soft material, and believe it or not, 5 years on my original dress is still going strong!"
- Lou Kelly
"I love my stormy weather dress, great for in between seasons. The sewing and fabric is top quality. This dress is dateless and a classic design that will never go out of fashion and super value for the price. Also my first intro to Violet Fish and keen to support a small aussie business."
- Karen Oakley
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